Launchpad Online: Understanding Mobile App Business Models

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What’s free, freemium, or premium app monetization models? How can a hybrid model help you increase revenue? What’s the right choice for your app monetization strategy?

Google’s AdMob Product Expert Desiree explains monetization strategies and their implications on user experience, purchases, and advertising revenue.

The Launchpad Online series is a set of videos geared to get you, your idea, your startup, or your enterprise onboard building with Google tools and APIs. See the full playlist at



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