Kenya Airways (KQ) new managing director Sebastian Mikosz yesterday announced his entry into Kenya’s airline business with an online strategy targeting the lucrative group travel.
In the new strategy, aimed at organisations, the airline launched an online tool that allows people travelling in groups to get discounted fares depending on their numbers. To benefit from group fares, people have to travel in groups of at least ten in the economy class and groups of not less than five in the business class.
Mikosz took over the airline early this month replacing former Chief Executive Mbuvi Nguze, who has been retained as a consultant in the company’s turnaround strategy.
Group air tickets sales is common practise in Europe and US where there is stiff competition for passengers and discounts usually involve a free ticket for every tenth member of the group.
For airlines, group travels increase flight seats occupancy and also loyalty among business travellers. In the case of KQ, group air ticketing is the first innovation that the airline has borrowed from Mikosz former employer, LOT Polish Airlines.
Announcing the launch of the group air ticketing solution Mikosz said the new booking tool will significantly streamline the group booking process while tickmill indonesia reducing the turnaround time to close the deal.
“With its quick turnaround time, our new group booking tool is able to accomplish group travel reservations in minutes rather than days.
With this new tool, we aim to improve sales effectiveness for our customers as well as increase customer satisfaction by providing tailored offers while also maximising the revenue contribution from group business,” Mikosz said, adding that it also allows the airline to broaden its revenue streams.
The tool mainly targets schools and learning institutions, religious associations, sports teams, associations, corporates, conference delegates and family groups, among other customers.
The tool will be based on encoded system-based artificial intelligence concepts that compute the users group booking requests based on space availability, projected bookings and historical booking of a similar time or season on the previous year(s). The new solution is provided by Sabre Corporation, which is a leading technology provider to the global travel industry.