The most popular cosmetic brand in France Yves Rocher has announced plans to set up its fourth Kenyan shop at The Hub Mall in Karen, Nairobi.
As part of its global expansion strategy, Yves Rocher will be joining a list of six established beauty outlets including Madora the French chain of retail cosmetics stores, MAC, Fragrance Lounge, Divine Essential, Premier Spa outlets and Extreme Styling Hairdresser and Spa services.
According to Philippe Cauviere, the Chief Executive Officer of Azalea Holdings, the developers of The Hub Karen, the entry of Yves Rocher will serve to enhance the natural beauty segment offering at The Hub Karen as well as be a perfect complement to its fashion offering.
“At The Hub Karen, we have been undertaking extensive marketing outreach programmes to enable us attract local and international retailers catering to a discerning clientele,” Cauviere said.
Founded in 1959 by French entrepreneur Yves Rocher, the botanical beauty brand is the best-selling cosmetics line in France, and currently operates in more than 90 countries.
At The Hub Karen, Yves Rocher will be making its tenancy debut ahead of Japanese Lifestyle retailer Miniso and French sports goods retailer Decathlon. The two outlets are expected to open their doors in August and the fourth quarter of this year respectively.