Equity Bank’s banking and telecom services platform Equitel has unveiled three new voice, data and SMS bundles in a bid to woo more customers to the service.
The new Data Bundle Plus, Jipimie Bundles and Ongea packages are designed to give customers the freedom to purchase bundles that meet their budgets and requirements.
For instance, the data bundles range from as low as 7MB to 8GB packages on a daily, weekly and monthly basis.
— Equity Bank Kenya (@KeEquityBank) December 29, 2017
Equitel’s bundles supplement other mobile banking services available on the Equitel SIM card including Eazzy Loan, EazzyPay for goods and services, Pay bill and money transfer to all mobile wallets and banks.
1.8 million subscribers
Data from the Communications Authority (CA) shows that Equitel grew by eight per cent to reach 1.8 million subscribers as at the third quarter of the 2016-2017 financial year.
Bank-backed lending apps such as M-Shwari, Equitel, M-Co-op Cash, and KCB M-Pesa have greatly transformed how Kenyans access loans, as consumers no longer need to fill lengthy paperwork, provide collateral or undergo vetting by credit officers.
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— Greenbox (@greenboxtech) August 26, 2017
There are also standalone mobile lending apps such as Branch, Tala, Saida and Mombo Mobile that issue short-term loans via mobile money and charge a processing fee.
Facebook-linked Branch mobile app said in July it had disbursed Sh3.6 billion ($35 million) since launching in Kenya in April 2015.
Writer at Tunayo Business Magazine